Purus Labs : BCAAXR

RATIONALE FOR CREATION

Our primary goal in developing BCAAXR was to produce an advanced Branched Chain Amino Acid. BCAAs are heavily absorbed within skeletal muscle and help regulate cell growth and blunt muscle breakdown (catabolism) from strenuous exercise, while also encouraging muscle recovery and growth.* HOWEVER, there was a small caveat; we wanted a product that did so without having to tediously watch the clock and consume multiple capsule or powder doses. We wanted an all-in-one type product in an easy to carry and consume format. Sound good? We thought so too.

• All-In-One BCAA*
• Reduces Muscle Fatigue*
• Fast AND Slow Releasing BCAAs In A Single Capsule*

MECHANISM OF ACTION

One mechanism by which BCAAs reduce fatigue and increase endurance is through lowering serotonin and dopamine levels within the body. Serotonin is one of the neurotransmitters responsible for relaxation, and dopamine is a catecholamine that can produce the same effects. The aromatic amino acids tryptophan, tyrosine and phenylalanine are prominently involved in serotonin and dopamine production. BCAAs just so happen to compete for the same brain receptor sites as these aforementioned amino acids. The more BCAAs you consume, the less your body will absorb these aromatic amino acids and the less fatigue you will experience. This is also one reason BCAAs are best absorbed when not taken with protein, as it contains tryptophan, tyrosine and phenylalanine.*

BCAAs also prevent muscle breakdown as they provide a usable substrate for fuel. Through a process called gluconeogenisis, your liver can create glucose from branched chain amino acids to fuel your body’s needs as opposed to catabolizing (breaking down) hard earned muscle to satisfy the deficit. Studies have also shown BCAAs can lead to actual muscle growth via an increase Muscle Protein Synthesis (MPS) largely due to the leucine content of BCAAs increasing mTor, which regulates cell growth.*

HOW IT WORKS

BCAAXR contains two uniquely colored beadlets within each plant capsule. Utilizing pharmaceutical coating technology, one color begins breaking down for absorption immediately upon consumption, but the other is enteric coated to avoid immediate breakdown, thus surviving the harsh, acidic environment of the stomach for 60 minutes (approximately the duration of intense exercise). At this time, it begins releasing the branched chain amino acids into your bloodstream for muscle delivery.*

CONCLUSION

Purus Labs remains at the forefront of the industry, once again pushing the envelope of sports nutrition with the release of BCAAXR. Scale the number of capsules to achieve your desired BCAA dosage, and simply throw them back before you workout. It’s that simple.*